This is the part where we tell you we’re a PR firm, but the truth is we’re so much more.
We support creatives & game-changers across industries, using our unrivaled skills to get your name known.
With expertise in public relations, marketing & brand strategy, we cover all the bases to deliver disruptive storytelling that gets to the root of who you are–not just what you do.
We have an eye for creating unforgettable experiences & we’re just as comfortable at an all-night music show as we are in an all-day meeting.
Hire us because we’re different. As game-changers ourselves, we know that’s what it takes.
Welcome to CultureHype.
Amber LaFrance
Amber LaFrance, President & Executive Publicist of CultureHype, has spent the last 10 years pushing the envelope of public relations. Her rule-breaking approach bucks tradition every step of the way, ensuring her clients stand out from the crowd.
Amber is a longtime advocate of Texas game-changers who began her career by shining an international spotlight on the state’s vibrant arts & culture scene. With her industry knowledge & unstoppable work ethic, she’s landed clients in top media like Forbes, The New York Times, Refinery29, The Wall Street Journal, Wired, Texas Monthly, Jimmy Kimmel Live!, BuzzFeed, & Women's Wear Daily.
In addition to her work with local creatives, Amber now partners with national brands, using her killer connections to create widespread buzz. She is the recipient of numerous industry awards including Fashion Group International of Dallas’ Rising Star Award, CultureMap Dallas’ Stylemaker Award, & Wade College’s Distinguished Achievement Award.
Amber believes good PR is about more than selling a story. It’s about building one from the ground-up, & she’s just getting started.
WFAA Shaping DFW - Amber LaFrance
Our Team
Kathryn Williams
Kathryn Williams is an Account Executive at CultureHype. She graduated from Texas Christian University with a degree in Strategic Communications. She has worked at D CEO, Strauss Marketing - Public Relations, and Schaefer Advertising Co. Kathryn’s key focus is researching creative media outlets, writing engaging pitches, and managing relationships with clients.
Kathryn says her favorite thing about working at CultureHype is that every project is different. Sometimes we are working on launching an artist’s career and other times we are planning a grand-opening event - it is always exciting! When not working at CultureHype, you can find her at a Pilates workout class or catching up with her friends on a nice outdoor patio.